Wonders of Yunnan is actively involved in international tourism exhibitions. On March 2025, we participated in ITB Berlin, the “Olympics” of global tourism industry, where we made connections with professionals to exchange insights, and showcased our unique tours to a diverse group of audiences.
ITB Berlin, we published our precise tours and highlights of our expertise in tailored tours, sharing our vision on authentic and immersive trips to China.
During ITB Berlin, ITB China hosted a series of targeted events, including in-person meetings with selected overseas destination exhibitors and the highly anticipated ITB Chinese Night. These gatherings provide an invaluable platform for Chinese managed clients to reach directly with global tourism industry leaders, fostering meaningful discussions and future collaborations.
In-person meetings with international exhibitors was well-received, with Chinese clients attracting strong interest from international exhibitors. Beyond matching resource, exhibitors actively analyzed feedback, exchanging insights on global development and engaged thoroughly, two-way discussions on cooperation opportunities and market trends in China’s evolving tourism industry.
Clients expressed that ITB Berlin, as the world’s largest tourism trade exhibition, offering an extensive platform, a diverse range of products and a showcase of tourism supplier chain. With so much to explore, the excitement was overwhelming! But without any prejudice – ITB China will continue its “B2B internationalization” in May, welcoming more global exhibitors with resources tailored to Chinese market. By creating productive networking opportunities and win-win collaborations, ITB China remains as a key gateway for Chinese clients to connect globally.
This year, ITB China Forum will feature three major stages, bringing 135 high-level representatives together and industrial experts from tourism bureaus, airlines, hotels, leading travel enterprises and agencies from around the world. The forum will focus on six areas, providing highly effective discussions on emerging trends, market insights and future innovations in world-wide tourism industry.
Outbound Tourism: Exploration of new models driven by younger generations, analyze destination trends and discuss the reshape of tourism products to redefine group travel.
Inbound Tourism: Delve into the booming “China Travel” phenomenon, the evolving preferences of overseas visitors, and innovative product strategies to attract global travelers.
Business Awards and Incentive Travel: Examine the expansion of Chinese enterprises abroad, the rise of global incentive tourism and integration of business and leisure travel.
Hotels and Accommodation: Assess in all domestic hotel market, evolving demands of international tourists and key factors as personalized service, sustainability and tech-driven enhancements.
Customized and Theme Tours: From study and rural tourism to luxury and adventure travel, discovering the innovative of designed product and immersive experiences are driving growth in niche markets.
Tourism Technology and Innovation: ITB China 4.0 introduces an upgraded Tourism Science and Technology Innovation Expo, featuring forums, exhibition areas and startup roadshows, plus the exploration on AI, digital transformation and sustainable tech are reshaping the industry.
Through discussions on ITB Forum, Wonders of Yunnan foresees potential of China inbound tourism market, the updated industrial trends, and rising of global interest in “China Travel.” Key topics including shifts in traveler preferences, innovative product design, and strategies for attracting international visitors to China’s unexplored destinations.
Looking ahead, Wonders of Yunnan are excited to bring fresh travel inspirations to ITB China in May. We are presenting our exclusive tours, catering to those seeking unique cultural experiences, adventure travel and special event-based journeys. We look forward to connect with each and every one of you on ITB Shanghai 2025 to witness the revolutionary growth of inbound tourism and explore the possibilities for new collaboration opportunities with international tourism partners.
Source: ITB China