On December 7th, the rainy and gloomy weather in London was lit up by a group of models dressed in Chinese traditional costumes with modern flavor. This is the "Inheriting the centenary embroidery dream" fashion show at st. Paul's hall on the south bank of the Thames. 40 sets of costumes, completed by Chinese embroidery women from the poor areas of China and designed by Chinese and British designers, are combining modern designs with the beauty of Chinese traditional handicrafts. They will be displayed in front of the audience in a most exquisite fashion! However, the stars of the show were the Chinese embroidery women from the mountains!
The show begins with a rendition of the original folk song "Hometown Flower". While the models are catwalks, the center of the stage also has two embroidery women, dressed in ethnic costumes, showing their craft quietly on stage. One stitch at the time, warming the years, stunning the time, the embroidery women display a hundred years of Chinese ingenuity and amaze western audiences with their two hands. The nine Chinese embroiderers who have walked out of China's mountains for the first time have also taken to the streets of London to surprise passers-by. Yesterday, the "Inheriting the centenary embroidery dream" fashion show, also attracted hundreds of guests from the Sino-British political, cultural, educational, business and investment scene to gather here for glimpse of the Chinese embroidery women. Let's take a look at some of the important guests opinions:
Sir John Chairman of the board of directors of Burberry
The series shown today has not only good fabric, the design are very refined and innovative, which embodies the elegance of Chinese culture. These are very valuable to our database. I am looking forward to going to the mountains to experience the culture in January. I will select a team of designers and explore how to cooperate effectively and promote traditional Chinese culture. The series shown today was made in no more than a month, I marvel at China's speed!
Sharon Granville-Museums Liverpool Director of Collections and Estate
This is great show! It’s so beautiful! The museum of Liverpool will held the China Terracotta Warriors Exhibition next year, and it has been 10 years since we last saw Terracotta Warriors and Horses in the UK. We are looking forward to cooperate with B&H to bring this show together with our China Terracotta Army exhibition and stun the world with Chinese culture!
At the same time, the fashion show is hosting a static exhibition of traditional Chinese handicrafts at the Royal Festival Hall in London’s South Bank Center, as well as experiential exhibition sales at the House of Fraser shopping at in Oxford. Experiential exhibition sales at the House of Fraser shopping mall in Oxford. ( The above two pictures are taken by Internist reporter Huang Shaoying in the European times) The beauty of traditional Chinese handicrafts not only went into the mainstream British circles but also entered the life of ordinary British people in a way of “seeing people, seeing things and seeing life.”
时装秀的同时，伦敦南岸中心皇家节日大厅正举办着中国传统手工艺静态展，牛津街福来德（House of Fraser）商业购物中心也设置了体验式展览销售。牛津街福来德（House of Fraser）商业购物中心的体验式展览销售。（以上2图由欧洲时报实习记者黄绍英 摄）中国传统手工之美以“见人、见物、见生活”的方式，不仅走入英国主流圈层，也走进英国普通民众的生活。
15 years of cultivation bring 8, 000 embroideries out of poverty
Behind these wonderful moments, stand 15 years of hard work by the Yi Wen China handicraft to bring more than 8000 China artisans, 3000 kinds of Chinese traditional patterns and 1000 of the world's young designers together. This shows the important results that the platform to promote fashion industry is "ordering support" . This achievement not only provides opportunities for local artisans to escape poverty, but is also an innovation made by China on the road to “poverty alleviation for all”.
While promoting traditional Chinese handicraft products to enter the international market effectively, founder of Yi Wen China handicrafts group chairman Xia Hua, British business ambassador Barbara Judge and Hampshire group chairman Yang Tengbo co founded B&H China creative cultural center in the UK, and created a cultural exchange platform to create sustainable development and show traditional Chinese culture to the world. The platform will take advantage of global business and design forces to participate in "Chinese creativity, global design".
“The British branch of Chinese traditional handicraft culture" theme activities where organized by the People's Republic of China ministry of culture, the Chinese embassy in Britain, Yi Wen China handicrafts and B&H China cultural and and creative centre. Karen Bradley, the British Minister of culture, media and sports, and ambassador Liu Xiaoming, the Chinese ambassador to Britain, and many more guests attended this event.
During the activity, B&H China cultural and creative center officially signed a formal contract with Qiandongnan Miao and Dong Autonomous Prefecture, Guangxi Zhuang Autonomous Region, Rongshui Miao Autonomous County, Sanjiang Dong Autonomous County. Four embroidery women from Kaili, Taijiang, Shi Bing and Jinping participated in this event. In the future, B&H will continue to deepen its cooperation with the local community and promote Chinese traditional culture in the world. With the global design power, B&H will drive the Chinese embroidery women to develop their fingertip economy.
Signing the scene
The “Chinese dream” of the British business ambassador
Barbara Judge said in her speech that her “Chinese dream” began in 1979. That’s the first time she came to China, and she was full of enthusiasm for this country and its culture. She said:
“My trip to China in July 2016 is an important opportunity for me. During this Chinese trip, I learned that Yi Wen China handcraft, led by Ms. Xia Hua, has been working for 15 years to revive China’s cultural heritage and support the efforts of poor embroidery women. It moved and inspired me very much. As a British business ambassador, I very much hope to promote cooperation between Chinese culture and the British creative industry.”
Barbara Judge spoke before the start of the show. She introduces B&H. B&H is a Chinese creative culture center, building a big scope cultural exchange platform between China and Britain. This platform will deepen the world's understanding of Chinese culture; Help improve the life of craftsmen in poor areas of China; Protect the cultural heritage of China, and let the world see the beauty of Chinese culture. In an interview with the 《European times》Barbara said,“The famous British fashion brand Burberry has agreed to participate in an innovative way to support the platform.” She hopes that more and more institutions and people will learn about B&H China Creative Culture Center and Chinese traditional culture. She also hopes that the embroidered women's handcrafted products can land on the market as soon as possible.
What is called art for normal people is just daily life for embroidery women
B&H Co-founder Yang Tengbo says: ‘B&H is determined to create internationalized products that represent Chinese culture. Just like Hollywood made the American Dream and BMW represents Germany, we, B&H, will devote all our efforts to turn the Chinese Dream into a product that is sought after in the whole world and used in daily life. This is the best manifestation of Chinese culture.’
B&H co - founder from left to right for Yang Tengbo, Xia Hua and Barbara Judge. China Yi Wen handicraft founder Xiahua, she says:“It is precisely because of the strong support from the government and the joined efforts of so many forces that let the Chinese embroiders have a chance to come here, show their craft and let the world have a chance to see it. When designers from the whole world came together with the embroidery women from the mountains, they produced beautiful and amazing results. Accualy what we consider art, is in fact simple daily life for the embroidery women.”Interaction between Yi Wen China handicrafts founder Xia Hua, embroidery women and British people.